Georgian businesses and celebrities lend their voices to early voting campaign

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ATLANTA – (COMMERCIAL THREAD) – Unlike 2020, early voting is easy. Georgians across the state will start to see and hear this message on radio, television, billboards, bus shelters and social media to raise awareness and encourage people to vote early and in person. from October 12 to 30.

Delta CEO Ed Bastian, Atlanta Hawks star Cam Reddish, Coca-Cola director Pam Stewart, The Gathering Spot CEO and co-founder Ryan Wilson and Tiny Door creator Karen Anderson Singer are the voices featured in a spot film that is part of a larger campaign to promote in-person advance voting. The Coca-Cola Company used their in-house creative agency – KO: OP – to create and produce the campaign, in addition to donating media space to get the message across.

“Coca-Cola is proud to lend our voice – and our resources – to support GaVotingWorks as Georgia’s business community comes together to support voter participation and, in particular, to highlight the importance of early voting,” said said Danielle Henry, director of the Integrated Content group. , Coca-Cola North America. “The Coca-Cola Company is proud to have announced that this year all employees based in the United States will have Election Day 2020 as a paid holiday to provide more time and flexibility for our teammates to vote, participate in volunteering and supporting local campaigns and elections. communities.

“It’s rare for a brand like Coca-Cola to share its creative talent and resources with other businesses and organizations. It is also remarkable that these Georgian leaders come together to galvanize their employees and communities in this election, ”said GaVotingWorks founder Betsy Armentrout.

Heather Bell, who leads the creative team at KO: OP, added, “GaVotingWorks is a grassroots, non-partisan organization founded by two women whose mission aligns with the values ​​and desire of our employees to ensure a safe, secure and secure electoral experience. accessible. Advance in-person voting is a big part of that, and Coca-Cola is thrilled to be able to use our staff and resources to promote this message. ”

“With Election Day quickly approaching, it has never been more important to ensure that residents of Georgia have the information and resources they need to vote,” said Jeff Davidman, vice-president. President, State and Local Government Affairs, Delta Air Lines. “We are proud to participate in the GAVotingWorks campaign. In addition to these efforts, Delta is leading a strong Get Out the Vote effort to ensure that Delta employees and customers have the information they need to exercise their right to vote.

“Early voting is simple, and it’s important that we know all of our options on when and how we can vote this year,” said Cam Reddish, Atlanta Hawks player. “I encourage all residents of Georgia to get out and vote early. I am proud to partner with GAVotingWorks to ensure that all of our voices are heard this election year.

To further share the early voting message, GAVotingWorks is partnering with Atlanta Influences Everything, a brand focused on combining civic, corporate and cultural understanding to harness the influence of Atlanta’s culture to do good and connect people. communities, to create a capsule collection around this message, entitled “Your vote influences everything. ”

GaVotingWorks, a non-partisan organizational effort to engage business in election preparation and voter education, has worked with dozens of influential and high-profile Georgian businesses over the past two months to support the office by Secretary of State Brad Raffensperger.

Georgian companies participating in GaVotingWorks include: AKQA, AT&T, The Atlanta Hawks, The Coca-Cola Company, Corporate Volunteer Council, Cox Enterprises, Delta Air Lines, Dominion Voting Systems, Gas South, The Home Depot, ICP International, IHG, The Lola, Mercedes Benz USA, NCR, Parkmobile, Roadie, Southwire, UPS, Workday and YMCA Metro Atlanta.

About GaVotingWorks www.gavotingworks.org

GaVotingWorks is a non-partisan effort to bring Georgian businesses together for employee engagement in elections. As a community organizing initiative, GaVotingWorks focuses on working with Georgian companies to help their employees participate in the voting process and help the state educate voters, request early voting and provide workers and supplies for polling stations. GaVotingWorks offers a free toolkit for employers of all sizes who want to find information to help employees https://gavotingworks.org/business-voting-toolkit.

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