In preparation for the midterm elections, Michele Obama is launching a voter registration challenge called Vote Loud for historically black colleges and universities (HBCUs) to get out and vote. This is the organization’s first HBCU campaign.
The “Vote Loud HBCU Squad Challenge” is supported by Phoenix Suns player Chris Paul, who featured in the campaign video released Wednesday urging students to stand up for their right to vote.
“We need to do a better job of speaking directly to the unique motivations and challenges young and new voters face around voting,” Obama said. “That’s a big part of why I created When We All Vote, to spark important conversations, share critical resources, and make sure people register and get out to vote. It’s up to all of us to encourage and work with the next generation to really change the culture around voting,” she added.
Voting rights — especially for black people and young voters — are under attack. That’s why we join @Michelle obama and @CP3 to launch the #VoteStrong HBCU Squad Challenge to ensure we make our voice heard in 2022 and beyond. To visit https://t.co/3IWlHi1FSp to learn more. pic.twitter.com/YfdvkS9717
– When We All Vote (@WhenWeAllVote) March 9, 2022
With the right to vote under threat, black and Hispanic communities, people with disabilities and young voters may have difficulty voting.
“There are people working day in and day out to make it harder for communities of color, people with disabilities and young people like you to vote,” Paul said.
“And that means there’s only one thing for us to do, start now – get organized,” Obama and Paul said.
Use of Obama when we all vote as the foundation of the new campaign, which she created in 2018, will distribute $3,000 grants to HBCU students.
“It’s a contest where you put together a team to get your campus and community registered and ready to vote. Sign up to make sure your HBCU is part of the strong vote on whenweallvote.org,” Paul said.
“Because in times like these, it’s up to us to team up and make sure everyone we know votes hard,” the former first lady added.
According to The Hill, the financier assistance “will support their non-partisan voter registration, education and mobilization efforts.”
According to BET, a statement from When We Vote explained the benefits of incoming the countryside.
Teams that realize the “most creative and culturally relevant ideas will be eligible to win campus events and activations with celebrity appearances in partnership with BET.”
“Look, I know this can be discouraging. But the bottom line is that it wouldn’t happen if people weren’t afraid of our voting power. That’s motivation enough for me, especially when I look at our history as a people in this country and those before us who paved the way to make sure we could even vote. Through the Squad Challenge, we are empowering HBCU students to play a leading role in our democracy by volunteering with us and building a team and giving them the opportunity to fight back,” said Paul.
For more information on how to join, visit whenwevote.org.