NBA’s efforts to turn a moment into a vote for the right to vote


The racial calculation of last year was a moment. The NBA wants this to become a movement.

Driving the news: Steph Curry last week, on behalf of the NBA Social Justice Coalition, urged fans to contact their Senators about the adoption of the Freedom to Vote Act.

Catch up quickly: The coalition – established in November 2020 by the NBA and the players’ union with the goal of turning protest into politics – includes a 15-person council with league representatives, owners, players and coaches.

  • Since then, he has lobbied and approved four bills that fall under his three focus areas: voting rights, police reform and criminal justice reform.
  • These bills – the George Floyd Justice in Policing Act, the John Lewis Voting Rights Act, the Freedom to Vote Act and the EQUAL Act – have so far not passed, but as coalition director James Cadogan told Axios, this is only part of their mission.

“Our mission is to raise awareness, educate and take meaningful action. Supporting these bills is part of this meaningful action, but… I think our superpower, if we have one, is getting more attention to the issues. and more people in cohesive participation. “

The big picture: The upheavals of the past year have already resulted in tangible changes in the world of sport, including the abandonment of racist mascots and the commitment of millions of dollars to support diversity initiatives.

  • But the next step, and perhaps the most important, is to ensure that momentum doesn’t wane – a directive Cadogan believes the coalition is uniquely suited to achieve.
  • “This is the reason why this work has been institutionalized,” he said. “It’s an established branch of the NBA community… and that’s how we want to make sure it lasts and lasts beyond the moment.”


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