The 2020 US election is fast approaching and Nike is here to reiterate that your voice counts. The sportswear brand shared its new voting campaign today, encouraging everyone to vote in the upcoming election.
The film directed by Hiro Murai, titled You can’t stop our voice, is narrated by actress Regina King, who proclaims that you don’t have to be a star to have a voice. LeBron James, Naomi Osaka, Odell Beckham Jr., Sue Bird, Ja Morant, A’ja Wilson, Tim Anderson and other athletes are next featured in the visual, which ultimately aims to increase voter turnout.
Nike has also partnered with Lyft to offer customers discounted rides, so those in certain areas that have historically had trouble getting to the polls can more easily get to polling places. This is in addition to the company’s commitment to It’s time to vote, which emphasizes voter turnout in U.S. elections, a partnership with Make the vote vibrate to create a platform for people to register to vote, and a partnership with When we all vote to provide information and resources on how to vote.
You can read more about Nike’s election initiatives in the United States. here and brush up on everything you need to know about voting here.
Press play below to watch Nike’s new voting campaign.