SHERIDAN, ALABAMA, USA, Nov 18, 2021 /EINPresswire.com/ – According to IMARC Group’s latest report, titled “Premium Messaging Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2021-2026, ”the global premium messaging market has shown moderate growth during the period 2015-2020. Looking ahead, IMARC Group expects the market to grow at a CAGR of around 5% during the period 2021-2026.
Premium messaging is a service in which the short message service (SMS) is sent using a unique short code. Compared to the standard messaging rate, its subscription requires an additional cost billed on the user’s mobile credits. Premium messaging provides access to various information and services, including quizzes, music, translations, ringtones, contests, stock quotes, etc., using speed dial numbers. Currently, these services operate on demand and at a predetermined frequency, such as flight delays and sports scores.
We regularly monitor the direct effect of COVID-19 on the market, as well as the indirect influence of related industries. These observations will be incorporated into the report.
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Global Premium Messaging Market Trends:
The growing number of mobile subscribers and the growing adoption of two-factor authentication are among the major factors driving the premium messaging market across the globe. In addition, several companies are using cloud application programming interfaces (APIs) with built-in contextual communications for different applications, including on-premise service and customer relationship management (CRM) software. It helps to register users, improve interaction with customers, send status updates on pending services, etc. thus further propelling the growth of the market. Additionally, premium messaging is also gaining ground in charity and voting activities, which acts as another growth driver. In addition to this, the increasing prevalence of many medical conditions is driving the demand for these services in the healthcare industry for automatic appointment reminders and hassle-free communication. In addition, the increasing use of these services in the BFSI industry for improved internal and external communications is expected to fuel the premium messaging market during the forecast period.
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Global Premium Messaging Market Analysis and Segmentation 2021-2026:
Competitive landscape with Key Player:
The competitive landscape of the industry was also examined along with the profiles of the major players.
AMD Telecom SA, AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Synverset Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc.
Breakdown by type:
Breakdown by tools:
Cloud API messaging platform
Traditional and managed messaging services
Breakdown by end user:
Transport and travel
Media and entertainment
Retail and e-commerce
IT and telecom
Breakdown by region:
North America (United States, Canada)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Asia-Pacific (China, Japan, India, Australia, Indonesia, Korea, others)
Latin America (Brazil, Mexico, others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, others)
Highlights of the report:
Market performance (2015-2020)
Market Outlook (2021-2026)
Porter’s Five Forces Analysis
Market drivers and success factors
Complete mapping of the competitive landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
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