Ahead of the upcoming presidential election, The CW on Wednesday unveiled a non-partisan CW Vote Actually initiative to encourage its audiovisual and digital audiences to make their voices heard.
Unveiled by CW CEO Mark Pedowitz through a partnership with vote.org, the PSA campaign launches September 15 and features cast from various prime-time CW series. .
“Given our combined multiplatform audience and our special connection to young viewers, The CW has a responsibility to use its platforms to clearly and powerfully encourage and educate everyone on the importance of being ready to vote,” Pedowitz said in a statement.
He continued, “In 2016, according to census data, less than half of 18-29 year olds voted and today 20% of eligible voters of all ages are still not registered to vote. The CW wants to help change these statistics and make sure all eligible voters are ready to participate, especially during the COVID-19 pandemic when there is some fear and confusion about when and how to vote. We are grateful to our nonprofit partners for making voting clear, simple and possible. “
In the video below, viewers are reminded to register to vote, request postal ballots, and know the voting rules in their state. In addition, the network will broadcast voting messages through its social media channels until election day.
Elsewhere, Freeform announced a voting campaign on Tuesday, with actor and former White House staff Kal Penn hosting a six-week series exploring issues relevant to young voters.