Since the WNBA’s inaugural season in 1997, league players have spoken out on issues of equality, LGBTQ rights and racial justice.
With their 24th season dedicated to Breonna Taylor and the #SayHerName campaign, they also featured the Movement for justice and announced the creation of the WNBA / WNBPA Social Justice Council. The platform, which consists of players and activists, was created to advance conversations on social issues.
The league was the perfect partner to help highlight VistaprintElection collection of.
The range of masks is part of a larger campaign called “MyMaskIsMyTicketFor,“which features NBA, NFL, MLB and WNBA athletes who have posted content to highlight safely participate in their favorite activities while wearing their Vistaprint masks. The campaign aims to highlight the importance of being safe and wearing masks.
The Brand Marketing division of Excel Sports Management worked with Vistaprint to develop the sports marketing strategy and recruit talent for the campaign.
Vistaprint’s entry into the now crowded face mask market is the result of early conversations about how they could remain a reliable and trusted partner for small businesses. In addition to masks, they now provide remote ground decals, sneeze guards and other COVID-19 signs. They are even starting to manufacture medical face shields at their factory in Windsor, Ontario, to supply them to hospitals across the United States.
“The reality is that the world of small business was turned upside down overnight,” said Ricky Engelberg, Marketing Director of Vistaprint. We realized early on that masks were going to be an essential part of helping communities reopen, helping people feel safe and comfortable outside of their homes. We also realized that the masks weren’t going to be the easiest for people to access as a business and we wanted to help. When we realized that we could make a great mask that could be part of someone’s daily wardrobe, it only helped them feel more comfortable in that mask. “
Engelberg believes that partnering with WNBA athletes, as well as professional athletes from other sports, not only helps elevate Vistaprint, but helps spread the word that masks are part of society in the future and that ‘they’re the key to helping some people get a semblance of normal that seems foreign now.
“Just like the rest of the world, we athletes are on a mission to bring fans back to the stands and that can only be done if we focus on safety,” said Angel McCoughtry, Las Vegas Aces goalie. . “Masks have been shown to be effective against COVID and this administration has done – in my opinion – a bad job in putting protocols in place to make sure everyone wears a mask. So as an athlete who wants fans to safely return to games, this campaign with Vistaprint was very important to me.
The message behind the campaign collection also resonated with the five-time All-Star and two-time Olympian, whose activism took center stage during the season.
It was McCoughtry’s idea to wear Taylor’s name on every player’s jersey this season. Taylor, a 26-year-old black woman, was shot and killed in a botched and punched-down raid by police in Louisville, KY in March. McCoughtry, a native of Baltimore, played his college career at the University of Louisville.
With Election Day just days away, McCoughtry believes the momentum created by athletes coming together to take a stand on social justice issues will not end in the future as there is still a lot of work to be done to get the results. who are wanted
“I believe in the WNBA it’s going to be something that we keep pushing because we’ve always pushed it,” McCoughtry said. “I understand that we are athletes and that we entertain, but we are also human beings and whenever there is a human rights issue, we have to use our platform and talk about it. Otherwise, we would not be doing our job as human beings.